Manufacturing content :: Mnmlist
Companies know all the marketing secrets these days. They have done a lot of research to sell that thing to you. And they have done it so that you don’t even know you have a problem:
Advertisers have studied the mechanisms of human desire, and have perfected the craft of making us want things. Children watching a cartoon, for example, will eat more snacks if there are ads for food during the cartoon (it doesn’t matter what kind of food), as opposed to ads for other products. People who see the iPad can’t control their desire to buy one, because they’re so cool! Cars, houses, clothes, gadgets, food, travel, you name it, we have been trained to want them by advertising.
I liked the part about the iPad, because it applies to me. I really just want the iPad because it is so nice. I am not sure if I really really need it.
The answer is that, just as the desires have been manufactured carefully and with much effort, we must manufacture content. In ourselves, and in society.
Great article by Leo Babauta, author of the book The Power of Less.
